Hotel, Ryokan, and Private Lodging Reservation Management System (PMS)
All-in-one solution integrating domestic accommodation management, sales settlement, and cleaning management.
Easily and quickly publish advertisements overseas (inbound).
Securely interface with overseas media using domestic cloud services.

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「Smart Order」
About

We provide a PMS that enables contactless payments and cleaning management, in addition to traditional domestic booking platform (OTA) integration, room management, and revenue management.
Our system also facilitates connections with overseas advertising partners.
This new system architecture enables us to work alongside you to boost your revenue.

In collaboration with our partner, major Chinese enterprise OrderLai, we integrate with social media platforms like TikTok and RED. Numerous live streamers/talents capable of real-time local content creation are registered. Easily reach users with LIVE announcement ads.
We achieve inbound customer acquisition. *As of 2024, integrated with social media platforms targeting the Chinese domestic market.

We achieve inbound marketing using expertise distinct from that of domestic SNS marketing companies in Japan.

SERVICE

Product Details

01.Development, Sales, and Operation of Property Management Systems for Hotels and Ryokans

We develop, sell, and operate a Property Management System (PMS) that connects directly to Chinese social media platforms.
With advanced technology and low running costs, we have successfully managed or provided operational support for 371 hotels, guesthouses, and resorts over the past two years.
Our PMS is an all-in-one accommodation management system capable of meeting all your needs.

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           More About PMS
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02.Inbound Advertising Business Targeting China

TikTok is gaining attention in Japan, but the user base and advertising scale of the Chinese version (Douyin) represent a market incomparably larger than Japan's TikTok. Additionally, China's popular platform RED is known for its intelligent user base and relatively high-quality audience, more so than its media characteristics.
Our partner company, OrderLai, is an official TikTok/RED partner and the only company directly connected to their PMS.
*RED (Xiaohongshu/Chinese Instagram equivalent)
Enables direct product purchases via links in posts, live streams, etc. Users can purchase intuitively.
Partnering with OrderLai, we execute overseas ad campaigns and provide operational support using authentic voices from numerous registered local live streamers. We'll work alongside you to boost sales.
*Beyond China, we plan to open in Thailand, Malaysia, Taiwan, and other Asian regions soon.

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User characteristics

Strong desire to share information about daily life and various topics, aspiring to a diverse and fulfilling lifestyle
High purchasing power, passionate about pursuing a rich quality of life, and showing strong interest in new products and offerings
Actively embraces product introductions and reviews through marketing, while also placing significant importance on product quality
“Travel” ranks among the top 5 most popular categories within the RED-related categories, with hotel and vacation rental-related articles exceeding 10 million posts


           
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User characteristics

Users from major Chinese cities (Beijing, Shanghai, Guangzhou, Shenzhen, etc.) make up a large proportion, with a significant youth demographic. Many enjoy food and travel. From a consumption perspective, the largest group consists of middle-to-high-income earners who exhibit strong daily spending power. Online shopping, daily life services, transportation, travel, etc. They actively embrace products promoted through live streaming.

               

03.Automated, reduced staffing, and self-check-in facilities

This is an indispensable labor-saving solution for owners and managers of lodging facilities such as hotels and vacation rentals.
It integrates online check-in and smart key functionality into your PMS, automating check-in and check-out operations for your lodging facility.
This resolves staffing shortages while boosting productivity,
and its lower implementation cost compared to competing products also delivers cost savings.

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           More About Smart key

CONTACT

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